A project I completed during my Diploma for a project on creating branding for an organic ready-meal and meal kit delivery company. The logo was created in Adobe Illustrator. A style guide regarding the brand's identity, identity colours, alternate logo variations, typography, clear space, minimum size, correct and incorrect usage and placement was created in Adobe InDesign.
Real Meals logo featuring a melting spatula.
Front cover of the Real Meals branding style guide.
Alternate colour variation of the logo with black fill.
Clear space section of the style guide, instructing how much clear space needs to be provided around the logo and other elements.
Typography section of the style guide listing the specified font, pt size, tracking for headings, subheadings and body text.
