A project I completed during my Diploma for a project on creating branding for an organic ready-meal and meal kit delivery company. The logo was designed to resemble a dripping spatula and was created in Adobe Illustrator. A style guide with guidelines on the brand's identity, identity colours, logo variations, colour variations, typography, clear space, minimum size, correct and incorrect usage and placement was created in Adobe InDesign.
Real Meals logo
Real Meals logo
Logo variations page from the style guidelines
Logo variations page from the style guidelines
Colour variations page from the style guidelines
Colour variations page from the style guidelines
Minimum size page from the style guidelines with guidelines on minimum sizes for digital and print applications
Minimum size page from the style guidelines with guidelines on minimum sizes for digital and print applications
Typography page from the style guide listing the specified font, pt size, tracking for headings, subheadings and body text.
Typography page from the style guide listing the specified font, pt size, tracking for headings, subheadings and body text.
Back to Top