A project I completed during my Certificate IV in Design. I designed a secondary logo for Channel 7 to be used to advertise a music festival. I created the logo in Illustrator and did several mock up advertisements using Photoshop.
The Channel 7 logo with a yellow, light orange, orange and red stripe pattern. Text beside in all caps reads "Refresh Music Festival November 21-25". Behind the logo and text is a pink/purple/blue gradient.
The logo, text and gradient background on a billboard mockup. The mockup features a city at night with blurred timelapse lines of cars passing by.
A lanyard mockup of the Channel 7 logo.
A mockup of the logo on a wall mounted tv in a living room.
Concept sketches I drew incorporating different textures and images into the logo shape. After receiving feedback from others, I went with the stripes design in the bottom left corner.
Pencil sketches of various patterns inside of the Channel 7 logo shape, including orange slices, skate board, string lights, honeycomb, stripes, guitar and vinyl record.