A project I completed during my Advance Diploma. Using the logo and mascot designs created in another unit for a Kraft-Heinz baby food product, I then designed a packaging design to hold the baby food jars. I created a die cut sample template in InDesign using supplied text and information about the paper stock with assembly instructions, product specifications, features, applications, printing and green credentials.
The packaging design was created in Illustrator. Custom shapes and graphics were created to go on the packaging. I chose to use colours from the brand's identity colours and added a light blue wave going across the packaging to reflect a river or creek, tying into the habitat of the platypus in the logo. Stock images were used for the fruit on the packaging.
Bubup logo featuring a platypus.
Bubup logo and packaging for one of the baby food products.
